So today I am sitting at work with my roommate you know shooting the breeze, pretending to look busy. We were having our normal mid-morning snack when we realized the crackers we were eating are called Salticrax. Being the 5th graders that we both are we busted out laughing. We read the side of the box and to our delight found more advertising humor such as: "Salticrax is your perfect party guest." and "Life is complicated enough without letting entertaining add to your stress. Put Salticrax at the top of your guest list-it's the smart thing to do."